What if brushing your teeth didn’t feel like a chore, but like a natural part of your beauty routine? With that question in mind, Colgate teamed up with STUDIO FRM to introduce new product releases in a way that feels natural and rooted in everyday life. By placing the products within real routines and familiar moments, we created content that shows how Colgate fits effortlessly into modern self-care; not as a must, but as something that simply belongs.