WORK > DAELMANS STROOPWAFELS
daelmans stroopwafels
concept development · content creation
What if a promotion didn’t feel like an ad, but like a moment you instantly recognize? That question shaped the social campaign STUDIO FRM created for Daelmans Stroopwafels around a hyper-local promotion at Poiesz supermarkets. By giving the supermarket a clear and visible role within the concept, the content connected directly to its local context. A clear commercial message was paired with humor and relatability, resulting in a playful video that resonated with the audience and drove visibility and engagement throughout the campaign.
“We had a great collaboration with STUDIO FRM. After sharing the details of the campaign, a creative concept was developed. The execution aligned perfectly with the script and exceeded the client’s expectations! Communication was smooth and flexible. We’ll definitely work together again!”
Louise • Account Manager at ACE Social